Limited, Inc.

From our Willettsmag essay : where did capitalism come from? See the mag for the full essay. Mainstream economics is proud of its methodological individualism, but it doesn’t believe it. The individual, as the economists understand, does not spontaneously produce his acts. The man in an office, or behind a plow, or behind a gun, did not find his places by inventing his scene. The idea that the individual invents society is, evidently, an act that has never attributed to any individual. So the mainstream economist has come up with a wonderful concept saver: the individual, in their terms, is essentially a chooser. Goethe’s Faust cried out that in the beginning was the act – but the economist’s homo economicus counters that in the beginning was the choice. The cosmology of the preference wraps the societal world in a mystery – for one never seems to come to acts, only to choices. Every blade of wheat, every board of wood, every drop of ink, is not what it seems to be, but is instead